Overall, our favorite brand doesn’t sit that brilliantly if we’re
honest. BMW is barely standing at number 23, quite a long way awThe major rival BMW had to fend off was Toyota who’s valuation was $21.8
billion and then came Mercedes-Benz at $16.1 billion and, finally Honda
sitting in at $12.7 billion.ay from
the top 10 to say the least.According to Milward Brown market researchers, the brand value of BMW
stands at a chunky $24.6 billion US. The rest of the important crowd
isn’t doing too well either.Predictably, it’s the world of computers that provides the remainder of
the podium. IBM gets silver at $116 billion and Google gets the bronze
medal for $107.9 billion
We’ve not chosen these brands to talk about just for the fun of it,
it’s there because these are the only automotive related brands to
register a worth of more than 10 billion.
While we’re talking a bit about less than satisfying news, Toyota’s
valuation went down for reasons not exactly dependent of them, the
natural disasters that hit Asia hard last year.
Either way, as much as we love our cars, the true winners of the
valuable brand award was Apple. The American tech giant is rated at
$182.9 billion.
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